On July 31, 2025, President Trump signed a new Executive Order titled “Further Modifying the Reciprocal Tariff Rates”, which increases and restructures U.S. tariffs on imports from a wide range of foreign countries.

This action builds on Executive Order 14257, first issued in April 2025, which declared a national emergency due to persistent U.S. trade deficits and unequal tariff treatment by key trading partners. The new order introduces updated ad valorem tariff rates targeting countries that, according to the administration, have failed to meet U.S. expectations on trade fairness and national security alignment.

The move is part of a broader trade enforcement strategy, following recent measures such as the copper tariff and the end to the de minimis exemption for low-value goods entering the U.S.

🔍 Key Tariff Adjustments

Under the new order, countries are categorized based on their willingness to negotiate fair trade terms with the United States:

  • Countries like Laos, Myanmar, and Syria face tariffs as high as 40%+

  • The European Union will now have tariffs adjusted depending on the product’s original duty rate

  • U.S. partners with pending trade deals (e.g. Brazil, UK, India) will remain subject to intermediate rates until agreements are finalized

For a complete list of adjusted tariff rates, refer to Annex I of the Executive Order or see our list HERE .

🛃 Additional Measures

The Executive Order also includes:

  • A 10% default additional tariff for countries not listed in Annex I

  • A 40% penalty for transshipped goods intended to evade duties

  • A new directive for Customs and Border Protection (CBP) to publish biannual reports identifying facilities involved in circumvention schemes

🔄 Timeline for Enforcement

These changes to the Harmonized Tariff Schedule of the United States (HTSUS) take effect 7 days from the date of the order (August 7, 2025), with limited exceptions for goods already in transit.

🚢 On-Water Provision

Imports will be exempt from new tariff rates if BOTH of the following apply:

  1. The goods are on board a vessel or aircraft destined to the U.S. before 12:01am EDT on August 7, 2025;
  2. The goods are entered for consumption by October 5, 2025.

🧠 Industry Guidance

Importers should review the list of affected countries and products closely and prepare for new compliance risks. Our compliance team continues to track U.S. tariff changes and will provide updates on any additional actions or guidance from CBP, USTR, or the Department of Commerce.