Willingness to Pay Premium for Carbon Neutral Shipping Increases 30%
A key finding from Boston Consulting Group’s (BCG) new report “Customers’ Willingness to Pay Can Turn the Tide Towards Decarbonized Shipping” shows the urgency to address climate issues in the sector have grown. Of those surveyed, 82% are prepared to pay extra for CO2-neutral transportation, up from 71% a year ago (see Figure). The […]
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